Alder Creek Cold Freight
A crisp refrigerated-freight identity, considered photography and a clear path from product requirements to an availability inquiry.
The business behind the brief
Alder Creek Cold Freight is a fictional owner-operated refrigerated carrier, created to demonstrate a practical website for a specialist trucking business.
The design brief
Create a clear, credible first impression for a small refrigerated carrier. Help food producers and freight partners understand the service and provide the details needed for an availability conversation.
What we designed
- Created a geometric Alder Creek identity with an ice-blue and deep-petrol color palette.
- Composed a split photographic opening, precise typography and a clear hierarchy for refrigerated freight.
- Built accessible Fresh & chilled, Frozen and Repeat lanes selectors to explain different shipment requirements.
- Designed a responsive availability inquiry with pickup, delivery, temperature and product details.
Built for the small screen, too.
Readable service information, a usable menu and an inquiry form that works on a phone.
Try the designIncluded in this concept
- Custom vector brand identity
- Responsive carrier website
- Accessible freight selector
- Temperature-aware sample inquiry
- Mobile navigation and form layout
The finished work
A refrigerated-carrier website concept showing how shipment temperatures, pickup and delivery locations, product details and service information can fit into one inquiry flow. The design includes layouts for desktop and mobile, with a sample form illustrating how customers could describe their freight requirements.
This is a demonstration of our design work, not a client endorsement. Sample forms do not submit or book freight. Industry photographs are used illustratively.
Your business. Your own website.
Tell us about your freight, your customers and the way you work.