Branding for trucking companies.
A consistent identity for your website, email and social profiles. Get a professional logo, colors, typography and practical digital assets, with guidance your team can use.
One identity for the business you are building
A company name on a truck, a quote sent by email and a website viewed by a new shipper should feel connected. We develop an identity that represents your operation and works in the places customers encounter your business. A trucking company's identity also has to work under very different viewing conditions. A logo that looks good across a website header may be difficult to recognize on a truck door, on a small phone screen or when printed in one color. Simple lettering, readable proportions and consistent color choices can make the identity easier to use. Consider how the company name will appear on rate confirmations, invoices, driver recruiting materials and dispatch correspondence. For physical applications, your sign or decal supplier can advise on dimensions, materials and production requirements. Website graphics have different file and sizing needs. Keeping those uses in mind helps avoid creating artwork that works in one place but becomes difficult to reproduce elsewhere.
You can begin with a new company or develop an established identity. We look at your services, customers and existing materials before proposing a direction. If you already have a logo you want to keep, we can review it and quote for a focused refresh.
Your company identity package
Logo and identity design
Two initial directions, followed by two consolidated revision rounds on your chosen direction. Logo design is included in the branding package, with one final identity approved.
A usable set of logo files
Primary, reversed and single-color versions supplied as SVG, PDF and PNG files. This gives you suitable artwork for agreed digital uses and your production suppliers.
Colors, type and guidance
Color and typography specifications with a concise PDF usage guide. Your team and suppliers can refer to the same instructions when creating new company materials.
Starter digital materials
An avatar and cover for one agreed social channel, plus one email signature template. These give your new identity a consistent starting point beyond the website.
Developed with your business in mind
We begin with a business and audience brief: what you haul, who you serve and how you want the company to be presented. Share any existing artwork and examples of where the identity will be used, including relevant print or sign requirements.
You review two design directions and choose one to develop. We refine that direction through the included revision rounds, then prepare the approved files and guidance. File rights, payment terms and any extra work are agreed in the proposal before the project starts.
Before we start
Do I need branding or just a logo?
Choose logo design if you only need the mark and final artwork. Choose branding if you also need coordinated colors, typography, usage guidance and starter digital materials. The branding package already includes logo design.
Does this include truck decals and printed materials?
Printing, decals, installation and additional materials are separate. Your supplier should confirm production requirements before artwork is finalized. Naming, photography, copywriting and paid font licenses are also outside the starting package.
Give your company a consistent identity
Tell us about your operation and the materials you need. We can plan a new identity or review the brand you already use.