Cinder Ridge Transport
A sharp industrial identity, dramatic night photography and useful load-planning tools for a specialist flatbed carrier.
The business behind the brief
Cinder Ridge Transport is a fictional flatbed and project-freight carrier created to explore a more detailed trucking website for open-deck freight.
The design brief
Show a specialist open-deck carrier clearly and professionally. Help customers understand the information needed before equipment, availability and rates can be discussed.
What we designed
- Designed a custom ridge symbol and typographic identity in charcoal, off-white and copper.
- Used wide authentic night photography and a clear editorial layout to establish the open-deck specialism.
- Built accessible freight selectors for materials, machinery and project freight.
- Created a structured shipment inquiry with dimensions, handling, locations and delivery details.
Built for the small screen, too.
Readable service information, a usable menu and an inquiry form that works on a phone.
Try the designIncluded in this concept
- Industrial brand concept
- Responsive specialist-carrier landing page
- Load-planning content and information design
- Dimension-aware sample inquiry form
- Accessible mobile navigation and field labels
The finished work
A specialist-carrier website concept showing load-planning information and a sample inquiry form for freight dimensions, handling requirements, pickup and delivery details. The design demonstrates how an open-deck carrier could organize information before discussing equipment suitability, scheduling or rates.
This is a demonstration of our design work, not a client endorsement. Sample forms do not submit or book freight. Industry photographs are used illustratively.
Your business. Your own website.
Tell us about your freight, your customers and the way you work.