Redwood Lane Freight
An editorial dry-van website with a warm industrial identity, panoramic photography and a practical route planner.
The business behind the brief
Redwood Lane Freight is a fictional regional carrier serving manufacturers, distributors and freight partners with dry van transport.
The design brief
Give a regional carrier a distinct identity without making the site difficult to use. Put the freight service, lane information and quote route where a shipping customer would expect to find them.
What we designed
- Created a bespoke geometric R mark with warm ivory, oxblood and brick-red brand colors.
- Designed a wide editorial opening and a carefully cropped Nevada freight panorama.
- Built a lane planner that transfers pickup and destination into the quote form.
- Combined expandable freight details with a responsive inquiry and clear booking limitations.
Built for the small screen, too.
Readable service information, a usable menu and an inquiry form that works on a phone.
Try the designIncluded in this concept
- Brand concept and visual direction
- Responsive carrier landing page
- Route planner with form prefill
- Sample quote inquiry and validation
- Mobile menu and content adaptation
The finished work
A regional dry van carrier website concept with a route-planning interface, sample quote inquiry and desktop and mobile layouts. The design illustrates how pickup and destination details could carry into an inquiry, helping a customer describe a shipment without implying that a freight booking has been made.
This is a demonstration of our design work, not a client endorsement. Sample forms do not submit or book freight. Industry photographs are used illustratively.
Your business. Your own website.
Tell us about your freight, your customers and the way you work.