What a proper SEO audit should establish
An SEO audit is not just a crawl for missing title tags. It should establish whether search engines can discover and index the pages you want visible, whether Google is choosing the intended canonical URLs, whether important pages match the searches they are meant to answer and whether the site has technical or content problems that dilute those signals.
Google's own Search Essentials puts the basics in that order: pages need to meet technical requirements, use clear language people search for and provide helpful, reliable content. An audit therefore needs to connect technical findings with the actual purpose of the pages rather than treating every crawler warning as equally important.
For example, a broken internal link to a key service page can affect discovery and users at the same time. A duplicate canonical issue may cause the wrong URL to represent a group of similar pages. A thin service page may be perfectly crawlable but still fail because it does not answer the searcher's problem well enough.
Technical SEO audit checks that affect crawling and indexation
The technical review examines how search engines reach, interpret and consolidate the site. That includes status codes, redirects, robots directives, XML sitemaps, canonical tags, duplicate URLs, internal linking and structured data where it is relevant.
These checks need context. A robots.txt rule can stop crawling but is not the correct method for keeping an ordinary HTML page out of Google's index. A noindex directive can prevent indexation, but only if the crawler can reach the page and read it. Canonical tags are signals rather than absolute commands, so contradictory redirects, sitemap entries and internal links can make a preferred URL less clear.
We also review page experience signals such as Core Web Vitals where they expose a genuine user or performance issue. Google says Core Web Vitals are used by its ranking systems, but a good score does not guarantee high rankings. That is why speed findings are prioritised alongside content relevance and site structure rather than sold as a shortcut to position one.
Content, competitor and backlink analysis
The content review looks at whether important pages satisfy the intent behind the searches they target. We compare the site with competing pages to find missing topics, weak explanations, duplicated sections and internal-link gaps. The aim is not to copy competitors or chase a word count. It is to identify where another result answers the user's question more completely or makes important information easier to find.
Keyword and content-gap analysis is then used to find subjects the site can reasonably cover that are absent or underdeveloped. Backlinks are reviewed as part of that wider picture, including the quality and relevance of links pointing to the site and material gaps between the site and its competitors.
Google's people-first guidance explicitly warns against producing content mainly to attract search traffic or writing to an arbitrary word count. A useful audit therefore separates pages that need technical repair from pages that need stronger substance, clearer purpose or consolidation.
What you receive for £399
The Full SEO Audit costs £399 and is delivered in 5 to 7 working days. It includes a full technical crawl, keyword and content-gap analysis, competitor benchmarking and backlink-profile review.
- Prioritised 90-day action plan: findings are ordered so you can distinguish urgent blockers from useful improvements and lower-priority housekeeping.
- Evidence behind the findings: technical and content issues are tied to the affected pages rather than presented as a generic score.
- 30-minute results call: the audit includes a call to explain the findings and answer questions about the recommended order of work.
If performance is a significant part of the findings, our page speed optimisation service covers one-off technical work. You can also run the free SEO checker for a quick page-level check before deciding whether you need the full audit.